- Psychology Of Casinos
- Online Casino Website Design
- Casino Architects And Designers
- Online Casino Sign On Bonus
We’d be shocked if online casinos don’t make up the majority of the gambling industry’s revenue by the end of the decade. Thanks to the pandemic and the rise of technological resources, millions of players have flocked to digital casinos to get their gambling thrills instead of heading to a physical space.
The casino evolved into an inviting spa experience – the kind of place where you don’t mind spending money even if you know the odds aren’t really in your favor. The playground design has proven incredibly successful at encouraging players to gamble, and designers have learned some powerful psychological lessons along the way. Learn how to start an online casino business easily with the professional assistance of SoftGamings, platform developer and gaming aggregator. Start your own online casino in 2 months and get all necessary services, such as a licence, hosting, merchant and processing accounts and more.
The rise in demand for online casinos has led to a rise in competition among sites. When players look for a new site, they’re looking for a site with great bonuses, a huge selection of games, and the quickest payout period. But the design and layout of the casino’s website should be a factor in their decision too.
Yes, you heard us right. Website design is more important to the online casino experience than most people think. Before you make a deposit, or take your first spin on the digital slots, the website is the first judge of character for an online casino. Here’s why that matters.
Ease of use
This should be a no brainer, but if users can’t find anything on your site, they’re not going to want to use it for long. When players are searching for an online casino, it’s important that they can find the games they want and info on welcome bonuses as soon as they log on. You’ll notice a lot of online casinos make their front page a bit busy, but it’s because it allows them to get all the important info out first.
The reality is most players don’t necessarily care if the site looks aesthetically pleasing, but that it’s functional, and they can access the resources they need. If you’re struggling to design your casino website, the solution to your web projects is functionality.
Secure data transfers
When designing any type of website where you’re taking personal data, you need to make sure security is key. This is even more crucial with online casinos because you’ll be collecting IDs, credit cards, and billing information. It may seem low priority for gamblers, but if you want them to trust your site, you need to make sure it’s safe and secure for data entry.
You can learn more here about how to secure your website from hackers and data miners. But the important features you need to remember are SSL encryption, up-to-date drivers, and a web application firewall. Depending on how popular your website is, you may want to add additional security features to help.
Keep your load times down
While we did say having a busy home page is a great way to get information out in the open, it can make it harder for your website to load. Players don’t want to wait long to get their favorite games pulled up. The less crowded and chaotic your web page looks, the quicker it will load, and the happier your customers will be.
Consistency
Lastly, you need to make sure your website looks the same from page to page. You want your website to feel consistent and organized no matter what page you’re on. More importantly, you want the branding of your online casino to carry forward on every page of the site. It’s a very important way of making your customers feel connected to your casino.
This means making sure text size and font are the same across the whole site. Every page has a similar if not the same background. Color coordination with the logo is in place. There’s so many design steps you need to keep in mind when creating your website for your online casino, so that way no matter where your customers are on your site, the page feels like your brand.
Online Casino Site Designs, Play A Vital Role.
Psychology Of Casinos
So you like to take the iGaming world by storm.
It’s the perfect time to do so, since everyone’s on the Internet and getting started to get bored and finding ways to cure their boredom.
Casinos, whether online or land-based, all operate on heavy money transactions. Since we’re talking about money—something most people sweat to earn, trust and reliability are some of the most important characteristics that they’d hope to find on your iGaming website before they deposit their money and trust you for handling them.
In this article, we’re gonna talk about two things that don’t usually connect at first glance yet vital enough for an iGaming businessperson like you not to overlook: the relationship between Design and Trust.
Design is more than just being pleasant to the eyes, sleek, or good-looking. All good relationships, whether online or offline, people to people, business to business, people to business and vice versa—are founded on trust.
Design and Trust. If they’re people, Design is the life of the party, while Trust is the class secretary, bookish type who won’t take any nonsense. Who would’ve thought they’d look good together? Spoiler alert: there’s actually a thing called Design for Trust. Want more? There are actual design researchers studying patterns in trust.
Design and Trust. They are more connected than they first seem to be.
BE CONSISTENT: EFFORTLESS AND FAMILIAR
It should be a design that caters to your players’ user experience. Make sure that your website is treating your players well, like how good hotel staff treat its customers. That means, making things easy instead of hard for them.
Since we’re on the design discussion, your iGaming website should be designed in such a way that it’s easy for your players to find what they’re looking for in the spot where they expect to find it. For example, the support live chat is on the lower right side of the page, the page directory (where you can click stuff like About Us) is on top of the page, etc.
People have hundreds of places they go to online on a daily basis. They go from five different chat apps, ten article pages from ten different websites, and also probably other online casinos besides your online casino. Now, don’t get us wrong and cry over their ‘disloyalty’ to your online casino and keep your eyes peeled to what we’re about to say: They’re looking for familiar experiences in every section on the Internet they go to. Unread messages on chat apps are down below, the latest message previews are on top, and the likes. If you watch your behavior closely, you’ll notice that you also behave the same way.
So give them a smooth experience and don’t go reverse-placing the stuff from their usual direction. They wanna play on your online casino, but not play hide-and-seek on the buttons they need to click before they could bet.
BE EASY TO UNDERSTAND: SIMPLE COMMUNICATION
Your players, unless they make a living on online playing and betting, have lives outside their playtime at your online casino. Most of the time. You wouldn’t wanna complicate their already-complicated lives with hard-to-read fonts and an iGaming website that is hard to skim.
What’s more, if your iGaming business is targeting multiple regions that don’t share the same language, then it’ll be more helpful if you use language that will be understood at first glance by everyone from that target region.
Now, iGaming websites are not text-heavy, unless you’re looking at the blog and news page. But the actual pages where your players actually play should only have the details that they’d want to see and details that they’re staring at in order to find out what they should bet for and in what manner. Details that will help and affect their play.
Online Casino Website Design
Casino Architects And Designers
You know the old saying: “When in the land of Design, invest in Trust.” Yeah, maybe we just rephrased the actual old saying a little bit, but it doesn’t make it less true: Trust doesn’t want ever to come last in your priorities. There are consequences if you do. Invest in trust, for the longevity of your iGaming business